Discover your fully personalized routine, from shampoo to supplements
Introducing Custom Styling Gel, a made to order styler for defined curls and coils. No alcohol, no silicone, no flakes.
We believe that
care is conscious
We know one size fits none. So we re-thought the entire model of mass-beauty to create haircare that’s one-in-a-million. It’s a radically custom approach: we create products that fit you alone, combining lab innovation, natural ingredients, and proven performance to create truly personal care.
Think of us as your partner in haircare
We’ll work together to continually improve your hair—and your Prose.
In a few simple questions, we synthesize a myriad of factors around your hair, lifestyle, and preferences to find exactly what your hair needs
We find the products you actually need, then customize each one for a perfect fit. Each one’s made with clean ingredients and bottled fresh to order
After receiving each order from Prose, tell us how your custom products perform by rating and reviewing each one. Prose will work to tailor your formulas for your next order to increase your satisfaction for always-improving results. Prose counts 5-star reviews on a per product basis, and includes 5-star reviews from first-time orders and from reviews of subsequent orders following a customer’s feedback in the Review & Refine® survey. When a customer is repeatedly satisfied, and submits another 5-star review, Prose counts that review as well – our goal is to constantly improve and to keep our customers happy!
Over 80 factors are synthesized to create your custom formula. We start with micro details like hair thickness, condition, and texture, then move to the macro: the weather in your ZIP code, your workout routine, stress level, diet, and more. If you’re vegan or gluten-free, your Prose can be, too.
By learning about your hair in its true context, we can give you products that fit—and work—better than anything before.
CERTIFIED CLEAN INGREDIENTS
Free of sulfates, parabens, phlathates—our list of Do Not Fly ingredients continues here
We source the best ingredients gathered in the most ethical way. When we find better ways forward, we take them.
As a B Corp-certified company, we keep our impact on your hair, not the planet. We are the first and only carbon-neutral custom beauty brand.
SHOW US WHAT GREAT HAIR LOOKS LIKE FOR YOU